Designer
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MC20 RHT Teasing

Product Design

MC20 RHT Teasing

 
 

Client

Maserati

Role

Lead Designer

 
 

Create an engaging experience through the MC20 RHT journey during the teasing and unveiling phase. We defined an engaging experience that leverages two concepts with unique actions according to different brand objectives and key moments. Each concept will cover the entire launch journey.

 
 
 

Concept | Exclusive interactive waiting list landing page

 

Concept | Create your own adventure video experience

 
 
 

Research findings

 
 
 

Experience concepts