Client

Publicis Sapient x Amplifon

Role

Experience Designer

Understanding behavioral patternsto identify service opportunities ofthe 60+ population towards sensor-based technologies tracking health and wellness. Research conducted by Publicis Sapient and AmplifonX to set the foundations of a Research Center of Excellence.

40

Intercepts
10 to 15 minute intercept interviews on field.

16

Digital Diaries
Immersive data submitted by screened candidates.

13

1:1 interviews
1 hour in-depth interviews with screened candidates.

18

Mystery shopping & observations
Store experience interviews and competitor analysis.