Client

Ferrari

Role

Experience Designer

Pilot a first strategic approach to generate quality leads in Ferrari’s untapped markets. A strategy that follows 3 macro phases: qualifying the brand presence through market tailored campaigns, enriching leads’ experience through dedicated digital platform, and finally nurturing leads through a dedicated premium program approach.

Phase 1

We began by crafting market-specific campaigns tailored to regions where Ferrari had limited engagement. By analyzing local preferences and cultural nuances, we developed a communication strategy that resonated with these new audiences, ensuring Ferrari’s message reached the right potential clients in a compelling way.

Phase 2

To nurture interest and deepen engagement, we designed a dedicated digital platform that introduced potential customers to the Ferrari world. This experience was crafted to feel both aspirational and accessible, offering exclusive content, interactive storytelling, and a seamless introduction to the brand’s lifestyle.

Phase 3

Once we identified engaged leads, we implemented a premium nurturing program that fostered long-term relationships. This included personalized outreach, exclusive invitations to Ferrari events, and curated experiences tailored to each market. The goal was not just to generate leads but to cultivate a lasting connection between Ferrari and a new generation of clients.

Workshop deliverables

A crucial component of this project was a series of collaborative workshops designed to shape Ferrari’s approach to lead generation in untapped markets. These sessions brought together key stakeholders—including Ferrari’s marketing and sales teams, regional experts, and our design team—to align on objectives, uncover market-specific insights, and craft a compelling strategy.